Who We Are
Transit ambassadors are a team of 12 specially trained staff dedicated to enhancing the rider experience on the TRAX Blue Line in Salt Lake City. They offer support to all passengers, with a focus on helping those facing barriers or in need of resources. Centered on safety and inclusivity, the program aims to foster a welcoming and positive transit environment for everyone.
What We Do
The primary goal of transit ambassadors is to ensure that every rider feels supported and valued during their transit journey. We provide a range of services, including:
- Offering information, resources, and referrals to passengers in need
- Giving directions
- Answering questions about fares
- Creating a welcoming atmosphere
Note: Transit ambassadors are not transit police or security officers. Ambassadors and officers both provide support to riders, but ambassadors are not law enforcement and do not act as transit security.
Where To Find Us
- TRAX Blue Line between Salt Lake Central and Central Pointe stations
- Weekdays
- 7 a.m. and 9 p.m.
- Spot us in our blue vests!
Our Impact - last updated September 16, 2024
- Over 33,000 intentional interactions (more than a greeting)
- 410+ highlighted interactions supporting unsheltered riders
- 430+ reported service concerns (i.e. cleanliness, sign/audio, door/ramp, payment, tap machines)
- 190+ highlighted interactions supporting riders with differing abilities
- 170+ highlighted interactions providing translation
- 195+ behavioral interventions (including de-escalation, wellness checks, requesting police services)
We will be sharing our findings throughout the journey of our pilot program. Please help us by filling out our feedback form.
How We're Serving Our Riders:
How To Reach Us
traxambassadors@rideuta.com
801-RIDE-UTA (801-743-3882)